Our Spring Campaign occurs in May and June of each year and is PFK's primary fundraising effort in support of Children's Miracle Network.

During the spring campaign period, 100% of all funds raised directly benefit Children's Miracle Network affiliated hospitals in the participating retailer's communities. Sponsors make a per unit/box donation for each item that is shipped into the retailer's markets during the time period of the campaign. Therefore, consumers know that their purchase is making a difference in their community.

Total Funds Raised

To date, this program has raised over $1 million for Children's Miracle Network hospitals and our goal for 2008 is to exceed $1.5 million in total donations for this wonderful, worthy cause!

New for 2008

PFK continues to grow in 2008 with a new look and better programs!

• Quarterly E-newsletter for Retailers and Sponsors
• New and improved point-of-sale materials featuring the cool PFK Fresh Idol characters Mindee Melon, Sammy Snax and Vita MC!
• All new Teacher section with educational resources and an exciting “Play with Your Produce Healthy Challenge” classroom contest!

PFK Advisory Board

PFK has an Advisory Board of nutritionists, dieticians, doctors etc. Advisory Board members have published books and specialize in nutrition for children. These members act as spokespersons, assist in preparing articles for the media and provide new and innovative ideas to help PFK and retail partners reach target audiences. Meet the PFK Advisory Board

If you are interested in participating in the Produce for Kids Campaign, please Contact Us for more information.