Welcome to Produce for Kids! Produce for Kids (PFK) was created by Shuman Produce Inc., to bring the produce industry together to benefit kids in support of Children's Miracle Network and educate kids on the benefits of healthy eating with more fruits and veggies.

Produce for Kids provides retailers with a complete, innovative turnkey promotional campaign for the produce department that combines advertising, POS materials, public relations and Internet marketing with an interactive online Healthy Kids Club.

Since its inception in 2002, PFK continues to grow and expand with two national campaigns each year - one in the Spring/Summer and one in the Fall. PFK provides a wide variety of benefits for retailers and sponsors.