2007 Spring Campaign Results

The 2007 Spring Campaign raised over $425,000 for local Children's Miracle Network hospitals in participating retailer's markets.

The campaign was featured in over 2,000 stores nationwide through participating retailers Publix, Meijer, Kroger, Acme, Harris Teeter, Price Chopper and Giant Food Stores.

Public Relations Summary

PFK participated in a variety of in-store and local retailer events that provided a number of opportunities for media exposure. Media exposure in 2007 included:

• PFK reached over 365,000 consumers through television and radio coverage.
• Online coverage reached an estimated 28 million visitors.

Produce for Kids is newsworthy!