Program Benefits
Produce for Kids® creates innovative retail promotional campaigns for the produce department. Produce for Kids’ goal is to educate kids and parents about the benefits of eating a healthy diet while raising funds to support worthy causes for kids.
Campaigns are turn-key and include:
Point-of-sale materials: One kit per store includes Ideal Meals™, display unit featuring sponsor logos and Ideal Meals cards that utilize sponsors’ products as the main ingredients. Sponsor’s name and product featured on healthy meal cards encourage shoppers to purchase sponsored products.
Circular Advertising: Retailers advertise and promote sponsors’ products during the campaign. Main full-page feature ad includes campaign graphics, key messages, Produce for Kids logo, sponsor’s logo and products.
Community Outreach: Public relations efforts reach out to local and national media including television, radio and newspaper. Sponsor’s name and product are included in in-store events and featured on all press materials.
Online Marketing: Participating retailer and sponsor brands are featured prominently throughout the new website, specifically in the “Ideal Meals” section, and “Produce for Kids Sponsors” section that will be dedicated to promoting participating retailers and sponsors.
