Campaign Materials
Point-of-Sale Materials
Colorful point-of-sale materials are customized for participating retailers. These may include a healthy meal solutions program called Ideal Meals™, promoted in-store on recipe-sized cards as well as online.
Ideal Meals Cards
Ideal Meals cards are collectible cards that contain easy, fast tips for shopping and assembling healthy meals using sponsored products. The meal solution cards are based on a complete meal (i.e. entree, side dishes and beverage) and meet the USDA dietary guidelines. The program also offers more visibility for sponsors because logos and products are featured on the meal cards in-store.
Meal Solution Series (3 cards per series):
• Breakfast Boost
• Lunch Box Faves
• Delectable Dinners
• Let’s Do Snacks
Meal Card Display Unit:
Meal cards are displayed in a self-standing unit placed in a high traffic area of the produce department. The unit will also include campaign messaging to let consumers know their purchase will make a difference in supporting worthy causes for kids.
Advertising Resources
Produce for Kids provides retailers with participating sponsors’ logos and product images, campaign graphics, and full and half-page ads as well as merchandising tips and theme ideas, making it easy for retailers’ marketing departments to promote the campaign online and in print. Produce for Kids also leverages retailers’ in-store media, such as radio and video, when possible to draw shoppers’ attention to the campaign.
Online Marketing
Produce for Kids leverages several digital tools as part of its online marketing strategy. All retailers and sponsors’ logos are featured on the Produce for Kids website and link to each individual website.
Produce for Kids is actively involved in social media as well. Currently, Produce for Kids is on Facebook, Twitter, YouTube, and LinkedIn. Through these resources, Produce for Kids has linked with retailers and sponsors to share nutritional and educational information with more than 6,000 Produce for Kids fans.
Public Relations
Produce for Kids provides press materials and conducts media relations on behalf of all participating retailers and sponsors on a local, regional and national basis. The Produce for Kids media team includes members of its advisory board, who are childhood nutrition experts, as well as retailers’ own internal marketing staff. The 2011 campaigns generated 171.1 million impressions on more than 350 websites, print, TV and radio outlets.
