Annual Campaigns
Produce for Kids® creates innovative retail promotional campaigns for the produce department. Our goal is to educate kids and parents about the benefits of eating a healthy diet while raising funds to support worthy causes for kids.
Produce for Kids is a performance-based program that increases sales across all participating sponsor categories as well as enhances our participating retailers’ commitments to children and their communities.
We have expanded our program to feature a healthy meal solutions program called Ideal Meals™, promoted in-store on recipe-sized cards as well as online. The cards contain easy, fast tips for shopping and assembling healthy meals using sponsored products.
Our consumer research shows that moms want information about healthy cooking in the produce department. Ideal Meals cards make it easy for moms to shop and prepare for healthy meals. The program also offers more visibility for sponsors because most of our participating retailers are extending the length of the program to 6 weeks.
Cause-Marketing
The Produce for Kids program raises funds for the local children’s hospitals in the spring campaign (May – June) and TBD non-profit in the fall campaign (October – November).
All funds raised directly benefit these non-profit organizations in the participating retailers’ communities. Sponsors make a per unit/box donation for each item that is shipped into the retailer’s markets during the campaign.
To date, this program has raised more than $3.7 million to benefit kids. Thank you for your continued support of the Produce for Kids program. Together, we can do great things for children.
