What is PFK?
Produce for Kids® is dedicated to educating families on the benefits of healthy eating, providing simple meal solutions and raising money for children’s non-profit organizations.
Produce for Kids educates shoppers about healthy eating through a promotional campaign in the produce department of grocery stores across the U.S. These campaigns combine advertising, in-store displays and events, public relations and Internet marketing. In 2010, Produce for Kids added Ideal Meals™, chef-created/dietitian-approved complete meal solutions for breakfast, lunch, dinner and snacks, to its program.
Since 2002, Produce for Kids has raised more than $3.7 million to benefit children’s non-profit organizations and educate families about healthy eating with fresh produce. All funds raised directly benefit Produce for Kids partner organizations.
The Produce for Kids program has been embraced by the produce industry and covers retailers in more than 24 states and incorporates suppliers in every major produce category.
Produce for Kids also provides elementary school teachers with educational materials and fun interactive activities designed to teach kids about healthy eating.
